realized the brand was real

When the film industry descended on Park City, Utah, in January, hundreds of people got one. When the hosts of BBC’s Top Gear drove to the magnetic North Pole, they each wore one. Model Kate Upton wore one, too though barely when she posed in Antarctica for the cover of the latest Sports Illustrated swimsuit edition.

Canada Goose Inc. parkas are designed for the toughest Canadian weather. But anyone who has walked the streets of Toronto, Stockholm or even Milan knows they are more than just a jacket: The company has leveraged function to become a champion of form. It made nearly 400,000 of its iconic, down filled, fur trimmed, badge adorned parkas last year. Available in 44 countries, they are as much a global fashion statement as a shield from the cold.

After joining the company in 1997, Dani Reiss slowly transformed from skeptic salesman to parka evangelist. By the time he succeeded his father as president and chief executive in 2001, Mr. Reiss had an idea planted in his head: By focusing on the made in Canada, used in Canada story behind the coats, people would clamour for them.

The strategy worked, and the company’s sales have grown more than 3,500 per cent in the past decade. Growth for this fiscal year is forecast at nearly 40 per cent with sales close to $150 million.

Earlier in his life, Mr. Reiss was unconvinced he would join the family business that his grandfather, Sam Tick, founded as Metro Sportswear Ltd. in 1957 to make coats for Canadians working in the Great White North. Mr. Reiss changed his mind when, while working to earn money for travel, he made a discovery.

“I realized the brand was real,” Mr. Reiss says. “That there were a lot of stories behind the brand, and that people who use the product people who live and work in the coldest places on earth are authentic and real. And I realized that there was actually some meaning to this product line. It wasn’t just stuff.”

He saw consumers who craved products with authentic backstories. Much like desert crossing Land Rovers finding a home among city dwellers, Mr. Reiss realized, Arctic quality parkas could convincingly become urban chic.

But a few things had to change first.

The company’s bread and butter had long been manufacturing coats for other brands, but that work was headed for cheaper shores overseas. Meanwhile, its proprietary jackets were split under two brand names: Canada Goose in Europe and Snow Goose everywhere else.

While the jackets were identical in all but name the result of licensing issues in Europe the inconsistent branding was holding the company back. In Europe, however, consumers were showing interest in coats that were designed, manufactured and worn in wintry Canada. Mr. Reiss saw where the company needed to focus.

“We picked Canada Goose because of the affinity that people have for Canada,” he says. “Not just in Canada, but around the world. We’re lucky that we live in a country that people love and romanticize.”

People are drawn to garments that declare a sense of authenticity. “They want to buy something that’s authentic because it means that they’re authentic,” says Rohit Deshpand, a marketing professor at Harvard Business School whose research has focused on country of origin branding.

Authenticity is often tied to place. “What would Armani be without Italy? Brands use the country of origin as a way of differentiating themselves, and simultaneously giving the message of authenticity,” Prof. Deshpand says.

But “it’s not enough to say, ‘We are a high quality product and we come from Canada.’ You’ve got to have a compelling brand story,” he says.

These are the stories that pulled Mr. Reiss into the brand in the first place. “We tell the stories of the people who actually use our products. . People who live and work in the coldest places on earth, like Antarctica and Northern Canada, our original market.”

The company is not without detractors. The use of hood trim made from coyote fur has drawn numerous protests, including most recently from an 11 year old girl who hoped to ask Mr. Reiss to offer an alternative material. Still, people worldwide will shell out hundreds of dollars for a Canada Goose jacket.

Mr. Reiss’s customer base has effectively doubled during his time at the top. Canada Goose jackets originally came tailored only for men, but the company noticed that, particularly in Sweden, extra small sizes were selling out. It started investing in women’s wear and better fitting designs; today, that makes up half their sales.

The Canada Goose brand resonates not just with consumers but with the company’s employees, who have gone from dozens a few decades ago to more than 1,000 today. “When I walk outside and see people wearing these jackets, it’s a nice feeling,” says cutting room department supervisor Nick Fava, an employee of more than 25 years.

When Madalena Arruda started working for Metro Sportswear nearly 38 years ago, she was one of 42 staff. Now she’s the in house manager of more than 100 at the Toronto factory. She has watched the world take notice of its Canadian expertise. “Being made in Canada has made a big difference,” she says.

Canada Goose’s factories are an easy measure of its made in Canada success. Just this week, Mr. Reiss flew to Winnipeg for the opening of a new factory that will more than double its production in that city. The midtown Toronto factory, already the size of a Canadian football field, will move into a neighbouring facility that’s 50 per cent bigger by December.

“Deciding to stay in Canada and become a champion in Canadian made products is something that was really, really important to us,” Mr. Reiss says, “and fortunately something we were able to succeed at doing.”

Rens af Canada Goose jakker

Canada GooseRens af Canada Goose

Canada Goose jakker skal i langt de fleste tilflde renses. Det kan du tjekke i jakkens renholdelsesanvisning, hvor tekstilsymbolerne fremgr. Hvad de betyder, kan du se her: Tekstilsymboler.

Vi kan tilbyde en professionel og sknsom rensning af din dyrebare Canada Goose jakke. Efterhnden fr vi mange jakker ind af mrket Canada Goose, ogs fra steder der ikke har mod p at udfre renholdelsen af dem. Derfor har vi fet opbygget en god portion erfaringmngde, som ogs kommer dig til gode som kunde.

Der er en del falske produkter, overvejende fra Asien, i omlb. Eftersom kopierne ikke kan leve op til de originale produkters egenskaber ejheller i forbindelse med renholdelse, finder vi det p sin plads at berre emnet kort i det efterflgende.

Efterligninger af Canada Goose.

Det kan vre svrt for menigmand ved frste jekast, at vurdere om man har at gre med en autentisk udgave. Den bedste mde at vre sikker p at jakken er original, er at kbe den gennem en autoriseret forhandler. Disse kan findes her p Canada Gooses website (findes kun p engelsk).

Kbes den brugt skal du bede om den originale kvittering fra forretningen, hvor den er kbt. Hvis prisen, uanset om jakken er ny eller brugt, er meget under normalprisen, skal man vre p vagt.

Der findes flere vejledninger om forskellen mellem den gte og ugte vare. Her er nogle links, bde p dansk og engelsk, til et par stykker af dem.

Canada Goose har deres egen side, hvor de omtaler emnet og har en liste over internetvirksomheder, der slger kopiprodukter.

Rens af North Face jakker

Udover Canada Goose har vi ogs stor erfaring i at rense andre mrkevarejakker som eksempelvis North Face Jakker. S kig bare forbi hvis du har en jakke, som du er i tvivl om, hvordan skal renholdes. Vi ordner den gerne for dig, men kan ogs give dig et rd vedr. vedligeholdelsen af den.

Rens af Canada Goose

Rens din Canada Goose Jakke

Har du anskaffet dig en kostbar Canada Goose jakke? S er det vigtigt med en forsvarligt og korrekt pleje og vedligeholdelse. Det fr du med en professionel rens fra et Texpert renseri, som har stor erfaring i rens af Canada Goose jakker.

Texpert renserierne er anbefalet af importren af Canada Goose jakker. Du fr alts en specialist med erfaring og ekspertise inden for rens af Canada Goose jakker, som tilbyder de rette forhold og den korrekte behandling af din jakke.

Vores effektive, miljvenlige samt sknsomme rens efterlader din jakke flot, fyldig og ren og forlnger dens levetid med flere r.

Hold p din garanti

Canada Goose jakker tler ikke almindelig vask i vaskemaskiner, og din garanti som forbruger, vil derfor bortfalde, hvis du vasker den p egen hnd.

Med en professionel rens, der skner de dyrebare materialer, jakken er fremstillet af, sikrer du dig en optimal vedligeholdelse af din jakke. Skulle der senere hen opst skader p jakken, vil du stadig vre dkket af fabriksgarantien

Miljrigtig og optimal rens af Canada Goose

Ligesom med alt andet tj vil din Canada Goose jakke ogs blive slidt og snavset af almindelig brug samt vind og vejr. Derudover vil jakken ogs med tiden komme til at bre lugten af sved med sig. Derfor er det vigtigt at vedligeholde jakken, s den holder sig flot, og du fr glde af den i mange vintre fremover.

Vi har for lngst stoppet med at bruge de klorerede oplsningsmidler i renseprocessen. Du undgr dermed unskede og kraftige kemikalier, der negativt pvirker vort milj. I vores renseproces anvender vi aromatfri kulbrinte, som er srligt sknsomt overfor tekstiler. Derudover srger vi for vedligeholdelse af imprgneringen af din jakke, s den kan st imod det danske vejr.

Du sikrer dig alts en rens af din Canada Goose jakke, hvor der bliver taget hensyn til bde stof og fyld, og som holder din jakke flot, ren og fyldig.

salg Canada Goose Jakke Canada Goose Trillium Parka Tilbud anatomiundervisning

Canada Goose Jakke Pris,Canada Goose Trillium Parka Tilbud

Skulle du vre klipning kupon koder, sat i et ringbind i dit st af materialer. Et bindemiddel er den bedste mde at shoppe og administrere dine kuponer, og du kan gennemfre det sammen hver gang du detailforretning. Canada Goose Jakke Pris Besiddelse den p hnden vil hjlpe til at sikre, at du drage fordel af de kuponer, du klip og skre i omkostningerne. Hvis du har en enorm liste af bryllup invitationer til at skrive ned ud, har en tendens til ikke at gre dem i et mde. Srg for at tage sig tid til at bryde dem op omkring et par dage. Skulle du en masse i en tid, s at skrive omkring de tidligere versioner kommer til at se temmelig forfrdeligt.

Normalt ikke brusebad med meget varmt vand. Kun fastsl temperaturen i en god varmt vand. Dette vil hjlpe til at fastholde hovedet mod udtrring og blive irriteret. S snart din hovedbund er drlig, vil dit hr hurtigt blive drlig. Nr du fr en meget varmt brusebad, vaske hr og hoved med klige vand lige fr ud. Dette kan mindske flere af de problemer, udfrt i meget varmt vand. Erhvervelse prcise velse er n ting flere sgen efter og flere ofte finde en frustrerende ting at gre. Nr det kommer til fitness, du har brug for at sikre, at du er lige s uddannet som muligt til at hjlpe sig selv ender i den perfekte form, vil du komme ind. Tage lidt tid til at lse gennem denne artikel, og fortstte gennem flere af de tips inden den for at finde ud af, s hvad kan pvirke dig.

Hvis du bor inden for en position, prcis hvor biler skal passere forurenende stoffer, srg for at det passerer forbi, fr du vlger. Det kunne koste flere hundrede ellers masser af penge til at erhverve en auto for at passere inspektion. I nogle tilflde, er du i stand til at f bilen bemyndiget til dig uden at have afsluttet disse inspektioner. Du er ndt til at beskre din rosenbuske ofte. Beskring en busk med til at hve sit blodcirkulationen, som vil hjlpe den til at vre meget sundere. Du er ndt til at bruge Beskresakse nr trimning en rosenhk, da de er hurtige, enkle og aldrig skade bushen, nr de Canada Goose Trillium Parka Tilbud er udnyttet. Disse er typisk lave omkostninger og omkostningseffektive.

Hold dine vinduer og dre lukket, hvis du lider af allergiske reaktioner. Selv om en dejlig vinden ved din ejendom kunne foryngende, kan det ogs udlse smerte, hvis pollen forvrrer Deres allergiske reaktion. Brug tilhngere eller eventuelt en kerne ilt metode til at flyde miljet i stedet, som burde minimere dine allergiske reaktioner. Tilmeld dig en e zine fra et websted, der er helt sikkert beget mod lokalisere dig rabatkuponer og rabatter. Hvis dette kan opns, s i det lange lb sparer du en masse penge.