SubscriptionsGo to the Subscriptions Centre to manage your:My ProfileThe protesters’ signs are hard to ignore: A picture of a Canada Goose coat with coyote fur trim, placed next to a photo of dead coyote, or a distraught live one caught in a leg hold trap.”People don’t realize the cruelty,” says animal rights activist, Jacinta McDonnell. She and a handful of fellow protesters stand ground outside a busy Toronto store selling the trendy jackets.”It’s abhorrent,” comments passerby Brenda Lazare about the coats. However she says her 13 year old daughter would love one.Protester Susan Banks in Toronto holds a sign showing a dead coyote next to Canada Goose jackets lined with coyote fur trim. (CBC)As full length minks fall out of fashion, anti fur activists have found a new target: Canada Goose. Their big beef is the coyote fur used to line jacket hoods. private equity firm in 2013 to help expand its international market.As the company’s jackets grow in popularity, so does the anti Canada Goose movement.Canada Goose says it’s deeply committed to the responsible use and ethical sourcing of fur. (Canada Goose)The company claims real fur helps better protect faces from frostbite. It also says it doesn’t condone “any willful mistreatment” of animals and buys only from licensed trappers.”Canada Goose remains deeply committed to the responsible use and ethical sourcing of all animal materials,” said spokesman Josh Zeliger in an email to CBC News.Animal rights activists argue there’s nothing ethical about the fur trade.Banks says he was part of that protest. “We just kind of went up there and let everyone know that she’s promoting an industry that tortures and murders animals for nothing more than a fashion statement.”According to celebrity news website, TMZ, a rep for Schumer said she got the jacket as a gift, and had already stopped wearing it after learning about allegations that the company harms animals.Banks believes the protest was still a success because Schumer let the world know she no longer wears her coat “after finding out the cruelty behind that brand.”CBC News asked Canada Goose about the ongoing protests. Spokesman, Zeliger responded in reference to PETA, stating that the group “has sought to mislead consumers through a series of attacks” that ignores the company’s commitment to “a responsible use of fur.”Canada Goose’s sales remain strong, climbing by a whopping 450 per cent since 2011.But the activism could have some effect. “I think it’s pretty sad, it’s not very ethical,” says Sam Safiyari after observing the Toronto protest.